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Ad Specifications
Sports & Leisure Magazine Ad Sizes
01 - Full Page 10.250 x 13.750
02T - Half Page Tall 4.750 x 13.750
02W - Half Page Wide 10.250 x 6.750
04 - Quarter Page 4.750 x 6.750
04T - Quarter Page Tall 2.250 x 13.750
04W - Quarter Page Wide 10.250 x 3.250
06 - Sixth Page Wide 4.750 x 4.325
06T - Sixth Page Tall 3.250 x 6.750
08T - Eighth Page Tall 2.250 x 6.750
08W - Eighth Page 4.750 x 3.250
Restaurant Page Ads
1w x 1t 2.250 x 3.250
1w x 2t 2.250 x 6.750
1w x 3t 2.250 x 10.250
1w x 4t 2.250 x 13.750
2w x 1t 4.916 x 3.250
2w x 2t 4.916 x 6.750
3w x 1t 7.582 x 3.250
4w x 1t 10.250 x 3.250
S&L Ad Layout Guidelines
Acceptable Ad Formats:
Adobe Acrobat with all fonts embedded
Adobe Illustrator 8 EPS with all fonts converted to paths
Please call if you need info on other available formats
Things to watch for:
Any elements that fall outside the stated ad size will not be printed.
This includes borders, rules and stroked paths. For example, if you
add a stroke to a box that is the exact dimensions of the ad, half
of that stroke will fall outside of the ad’s printable area.
No element – including a hidden portion of a masked image or
object – should extend beyond the crop marks. Crop images to
fit in Photoshop rather than masking them. Vector elements should
be trimmed to fall completely inside the ad.
All ads should have a border. While there are exceptions, it should
be clear where the ad begins and ends. Remember, it’s going on
a page with other ads, graphics, pictures and editorial copy.
Clean up the file. Please don’t leave extraneous components
in the final file. To see if you’ve missed anything, do a “select
all” and group. If this grouped object falls outside the ad,
you’ve missed something.
RGB images are not acceptable. Please convert all images to grayscale
for black and white ads, or to CMYK for four-color ads.
If you're using Illustrator:
Convert all type to paths before saving the final EPS file. To be
sure you’ve converted all of the type, “select all”
before converting.
Be sure you've selected “Illustrator EPS” in the save
dialog box.
Be sure the colors in the Illustrator palette are tagged with the
correct profile. This will be CMYK for the most part. We'll inform
you if a spot color can be used in a particular ad. In that event,
you’ll have to use the exact Pantone color specified.
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